CTA stands for Call-to-Action in digital marketing. It’s a button on your website that encourages visitors to purchase your goods or use your service. “Get it immediately,” “Book Now,” “Sign up Free,” “Join Now,” and so on are some examples of general CTAs.
If you obtain any information about the people who visit your website (search bars, contact forms), you’re a target for cybercriminals. Be proactive in defending your website’s visitors.
Non-secure websites may suffer from search engine optimization penalties from Google, even if this has not been proven. Visitors that visit a non-secure webpage spend less time there, lowering search rankings, regardless of whether this is embedded into Google’s algorithms or not. Either way, it’s required.