The primary search indexing results page accounts for roughly 90% of the organic traffic to your website. That’s why it’s critical to stay at the top of the Google rankings at all times. Your company’s success is frequently determined by how clever your website ranks.
Consider the following scenario: you are a small business owner who has decided to use SEO services to increase the rankings of your website.
You get up, the sun is shining, and you check the performance of your websites in your search panel. What exactly is it?! What makes you think this is possible? It has to be a mistake.
However, nothing changes when you refresh the website, and everything becomes obvious. Google’s algorithms have warned you about your website.
Fortunately, this nightmare is only a hypothetical scenario that will never occur. As a result, you’ll put the advice in this article into practice, allowing you to avoid Google penalties in the future.
Google Penalty: An Overview
The term “penalty” in the context of SEO refers to a negative impact on a website’s organic search rankings due to an algorithmic program update or a manual intervention.
Anything that goes against Google’s Webmaster standards could result in a severe penalty for your website. The two primary types are algorithm-based, automatic, and human, which is a deliberate penalty for “black hat” behavior.
Though Google does not impose “penalties” for repeated hits, the result feels similar to website owners. It’s as if your website has been hit with a penalty flag.
Improve the quality of your content
Managing your website’s content is difficult. Numerous posts have been made, possibly in the hundreds. Ensure that anything you indicate and will post in the future complies with Google’s Webmaster guidelines.
If you only post for the sake of posting, you’ll be penalized by Google in the future. Ascertain that your content is of high quality.
Backlinks should not be purchased.
Links that convey SEO value to your website should appear natural. Ensure that any paid links (such as adverts) include a “no follow” attribute and stay away from link schemes.
Stop stuffing keywords into your content.
Your program’s rankings will suffer if you stuff your material with exact repeats of a key term. Keywords are vital, but they should sound natural
Create no doorway pages.
It suggests that you’re creating several pages and ranking them for different keywords. These sites may have little or no information at all, and their sole purpose is to route people to your main website.
Do not attempt this; Google despises this practice, and you will almost certainly be punished as a result.
Don’t leave spammy backlinks in your comments.
It’s a very common SEO technique. It was a very useful strategy at first, but Google is now smarter than ever. Avoid the temptation to leave unrelated comments on your website with unhelpful links.
According to Google, this is a black-hat SEO practice, and Google algorithms may punish you if you use it. If you want to increase website traffic by using comment backlinks, make sure they’re relevant.
Make use of an SSL certificate.
An SSL certificate ensures your website’s security. If you wish to avoid a Google penalty, you must have an SSL certificate.
It’s critical to understand how to prevent Google penalties and implement appropriate SEO tactics for your website.